Latest Blogs & Case studies
-
From concept to launch: Our biggest learnings at VENMATE
As we celebrate the successful launch of VENMATE, our journey from concept to product has been both exhilarating and humbling. Working closely with our pilot customers over the past months has been an invaluable experience, and we want to take a moment to reflect on some of the biggest learnings we’ve taken away from this…
-
5 reasons we commonly hear why customers churn & what to do about it
Customer churn is a major challenge for any business, especially in the B2B SaaS space. Understanding why customers leave and how to address these issues is crucial for growth and success. Here are the top 5 reasons we usually hear for customer churn and what you can do about it: Value the “No”, don’t frustrate…
-
Learnings from the VENMATE journey: early customer collaboration
As the founders of VENMATE, we’ve always believed in the value of working closely with our customers from the earliest stages. Also we are praising customer centricity so we wanted to really enforce it from the beginning on. Before we even had a functional tool, we engaged with our pilot customers—Kurabu, vub paperboy, Mercanis and…
-
The power of Implementation and Onboarding
In the realm of SaaS B2B businesses, success relies on the foundational notes of implementation and onboarding. A study from 2020 by MarbleFlows indicate that 86% of customers claimed that they would be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after the purchase. This…
-
The Power of collaboration in customer success management
In our series “The power of …” we are talking about key topics in customer success management and trying to highlight their importance and positive effect on customer relationships, retention and general top and bottom line business impact. In this VENMATE Blog post, we delve deeper into the topic of “collaboration” in customer success management…
-
The power of customer retention
You might think it is obvious, retention leads to revenue and hence it is important… But why do companies still drive most of their revenue by adding more sales staff and acquiring new business rather than trying to retain the existing ones? Retention is often overlooked and done in a very reactive way, even though…
-
The Power of Customer Advocacy
In the dynamic landscape of B2B SaaS, customer advocacy is not just a feel-good metric; it’s a game-changer. According to Forbes, 90% of people are much more likely to trust a recommended brand – even from strangers.¹ This underscores the undeniable power customer advocacy wields in propelling business success. Additionally, to the direct revenue impact…
-
The Power of QBRs: Leveraging Quarterly Business Reviews for Customer Success
In the ever-evolving landscape of customer success management (CSM), businesses are constantly seeking effective ways to nurture and strengthen their partnerships. Among the arsenal of strategies, Quarterly Business Reviews (QBRs) stand out as a potent tool for fostering collaboration, assessing progress, and aligning objectives. As we delve into the realm of QBRs, we uncover their…
-
Understanding and implementing the Customer Health Score in B2B SaaS: Insights from VENMATE
In the fast-paced realm of B2B SaaS, the importance of maintaining strong, enduring customer relationships cannot be overstated. One critical tool that aids businesses in achieving this is the Customer Health Score. This metric provides a clear, quantifiable measure of a customer’s engagement and satisfaction, guiding SaaS providers in proactive customer success management. At VENMATE,…
-
Understanding Net Revenue Retention (NRR): A Crucial Metric for SaaS Businesses
In the competitive realm of Software as a Service (SaaS), ensuring customer success is about more than just satisfaction—it’s about continually enhancing the value they derive from your product, leading to sustainable business growth. Among the myriad metrics used to gauge customer success, Net Revenue Retention (NRR) stands out as a vital indicator of a…